New era, Ideas, People.

Core Principles

Indigo is a media outlet focusing on in-depth coverage to help the audience analyze and evaluate various events, also fostering the promotion of new ideas and people.

The editorial board’s key guiding principles:

  • Excellence - We produce only high-quality content
  • Innovation - We never hesitate to experiment
  • Trust - We spread only trustful, reliable, verified content to maintain trust both - from our audience and sources.
  • Independence  - We only serve public interest, as we are free from influence of any group of the society
  • Fairness - All humans are equal - that is our central value.
  • Impact - Our stories have positive impact on individuals, groups, or the societies

Conflict of Intereset

Indigo spares no effort to avoid any conflict of interests among our journalists. Naturally, Indigo’s employees have their own private lives, which are inviolable. Outside work, however, their behavior in both virtual and physical spaces cannot undermine the organization’s reputation, integrity, and reliability.

  • Since integrity is our basic value, Indigo’s journalists do not pay for information. And we do not accept expensive presents from our sources, including coverage of travel expenses or tickets to commercial events.
  • Our journalists do not receive honoraria from public institutions or political parties, or from companies whose performance we are covering.
  • Those employed by Indigo steer away from participating in public events, demonstrations, and rallies that seek to support one political party or another, or the government, and thus stand in the way of unbiased coverage.
  • As for contributors, the issues above are considered individually.


  • We always rely on relevant and trustworthy sources. We, to the best of our ability, try to show our readers that published information is based on a source.
  • We always introduce ourselves to prospective respondents, explaining where and in what format their words will be published.
  • Paying for information or comments is unacceptable to us.
  • We do not use hidden recording devices. To make an exception, there must be a valid argument presented by an editor to substantiate why open recording has not been possible and what public interest justifies the publication of the recording in question.
  • We fully embrace our duty to protect our sources and the importance of building a rapport with confidential sources. Consequently, we do not disclose the identity of the source, and when:
    • o The story is more important than their identity, but they themselves do not want to be identified
    • o After identifying them, their safety will not be protected and they will encounter problems

When we want to keep the respondent’s identity confidential, we may change their name, or mention only their name without specifying last name, in order to avoid similarities with other persons and misleading our readers.

  • Our editors are obligated to make sure that the source really exists and to make a decision on identifying the source together with the author of the material in question. The identity of a source must be known at least to one editor.
  • We respect the views of our respondents and do not alter them when editing.
  • Sometimes, respondents ask to have a look at their comments before publishing, which we allow to avoid vagueness and ambiguity. However, it is unacceptable to alter their views or positions substantially.
  • We scrupulously select those recorded as experts. We do not give priority to specialists holding important offices, and we try to depict a diversity of opinions, also seeking new researchers and analysts, and promote their advancement.


Diversity and respect for all individuals is Indigo’s main working standard. Each story is covered carefully, with the goal of giving voice to every group, to enable them to share with the public what they have to say.

  • Materials published on our platform do not use hate speech against anyone, and we do not our respondents use hate speech either.
  • We strive to combat discrimination and negative stereotypes against various identity groups. Through our coverage, we are trying to facilitate the protection of their rights and equality.
  • We respect the opinion of our audience even if it differs dramatically from our editorial policy. However, hate speech, insults, and foul language are unacceptable. That is why we filter comments on our website and social media platforms.


We treat all information published by us with utmost responsibility. Each piece is filtered/scrutinized by an editor in an attempt to avoid errors, and we double-check each fact to the best of our ability. If there is still a mistake in our publication, we correct it without delay.

  • When correcting errors on our website, we do not delete the entire publication, instead setting the facts straight and indicating in a way to make it clear to readers what has changed.
  • We correct erroneous information on all our platforms where such materials have been published, and we try to pitch updated information to the audience that previously received the misleading version of the same information.
  • For the purposes of correction, no special form of address is required. Should you discover an error, just contact us via Indigo’s Facebook page (ინდიგო • Indigo) or email us at 


  • When using any type of video, photo, or text that has not been prepared by Indigo, we, whenever it is possible, ask permission and always reference the source.
  • Readers must be able to see clearly what the author of a given material has witnesses, and what information is based on a source.
  • As a rule, we do not publish unchanged versions of information published on other platforms. It is done only as an exception, and in that case the author’s permission concerning the form of publication is required.
  • We request compliance with the rule above from others intending to publish Indigo’s materials. When using any information published in Indigo Magazine, or on our website or social media channels, the issue must be coordinated with our editorial board.

Reader Engagement

We always try to dedicate our platform to people with new ideas, those who take in and analyze events impacting society. Indigo has vast experience collaborating with readers and using materials contributed by them. Several of our authors have been singled out from our reading audience.

  • Materials prepared by readers are checked by our editors who then make a decision on publication.
  • Publishing under a penname is acceptable.
  • If your materials have been selected for publication, publishing and managing rights are retained by Indigo.
  • If you want to use materials published by Indigo for other platforms, you must inform Indigo about your intent and reach an agreement on publication terms.
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